![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2500004e12e18232.jpeg?ops=1778_1000)
Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
![The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Business Insider The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Business Insider](https://cdn.24.co.za/files/Cms/General/d/2777/4d0e872e0e2a4f5e947888effe94737a.jpg)
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Business Insider
![The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Business Insider The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Business Insider](https://cdn.24.co.za/files/Cms/General/d/2764/9f803733409b4053ae3985ff4960cc15.jpg)
The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Business Insider
![Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport](https://img.huffingtonpost.com/asset/5d01e58c2100003711ec2aed.jpeg?ops=scalefit_960_noupscale)